A winter offer too good to miss out on.

A winter offer too good to miss out on.

Here at ideal eyewear we are constantly trying to find new and different frame ranges for you to see. But that means we do have to move older stock to make way for the new and with the UK trade shows coming up in the New Year…… We have two Winter offers...
Introducing Eté our newest edition.

Introducing Eté our newest edition.

Art in eyewear, Eté Lunettes is a special range of eyewear featuring unique, handmade designs. The collection is defined by its acetate designs that obtain their colour effect through the use of real natural fea­thers which are treated and dyed.  Every piece is...
Six simple sight savers

Six simple sight savers

  Six simple sight savers WE support National Eye Health Week (19 – 25 September) Research shows half of all sight loss is avoidable so we want to inspire local residents to make some small lifestyle changes that could make a big difference to their vision and eye...
A Dispensing Optician & Two Optometrists

A Dispensing Optician & Two Optometrists

First forgive my darling daughter’s pose. We have a great collection of pictures of her and I promise you none like this!! This one was taken at Hyde Park at Radio 2’s concert, a really good family day out. I am Geri and the Dispensing Optician / Owner here at ideal...
Sunglasses only for the summer ?

Sunglasses only for the summer ?

Sunglasses aren’t just a summer staple. In fact, optometrists recommend that you wear shades all year round for optimal eye health. But not all lenses are created equal. Polarised lenses offer a host of advantages that should be considered when purchasing sunnies....
Anti gravity frames have arrived !

Anti gravity frames have arrived !

A new concept in eye wear design is now available here at ideal eyewear. PAULO PILIPE has created a frame range that combines styling with ultimate comfort and for men only!. They call it “Anti-Gravity Eyewear”. Sleek and subtle in style, the unique temple...
What do you do with old glasses ?

What do you do with old glasses ?

Are you still hoarding those old sunglasses and specs? Prescriptions change as does fashion and I know that as soon as I get a new pair of specs the older glasses get relegated and put in a drawer to gather dust until I have a clear out. If you do the same, when you...
Dare to be different with BOZ eyewear

Dare to be different with BOZ eyewear

The stylish and gorgeously coloured frames of BOZ have arrived ! The collection is a feminine range with a hip, elegant flair. Innovative details include decorative laser-cut patterns and intriguing colours, always wildly original! When I first saw this collection I...
May Madness has arrived in Flitwick !

May Madness has arrived in Flitwick !

For the whole month of May we have our offer of a £10 Eye Test and 10% Discount off all eye wear at Flitwicks truly independent optician. To claim your offer, either request an appointment via our contact page or simply pick up the phone and call Geri on 01525 715759...